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Brand strategist and designer, Dave Pape operates an independent design studio that brings creative, critical thinking to the design of visual identities, and the firms behind them.
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Permission Marketing

Permission Marketing

April 16, 2019 · by Dave Pape · in Insights

What is it and how do the dynamics of this non-traditional technique translate into results for businesses that don’t necessarily have the reach of Google or Facebook? I first read about the concept and was introduced to the term “permission…

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