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Award-winning creative director with vast experience in print and digital media, bringing a demonstrated knowledge of creative strategy, vision, communication, and design leadership.
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The Art of Mutualism (in Art): Architecture + Graphic Design

The Art of Mutualism (in Art): Architecture + Graphic Design

April 11, 2021 · by Dave Pape · in Insights

The disciplines of architecture and graphic design have long been intertwined. The Bauhaus, founded in 1919 by architect Walter Gropius was grounded by the idea of creating a Gesamtkunstwerk (universal artwork) in which all of the arts would be brought…

A Tale of Two Brands

A Tale of Two Brands

June 21, 2020 · by Dave Pape · in Insights

Why invest in corporate identity, corporate image, and brand strategy? Most business owners already recognize the need for a strong visual identity and brand strategy, but hey, if global recognition isn’t enough, here’s a little story for you: Brand X…

(Brand) Leadership Forged by Crisis

(Brand) Leadership Forged by Crisis

March 28, 2020 · by Dave Pape · in Insights

Difficult times “find” great leaders—individuals and companies alike. It will be those who forge relationships and build reputations through times of uncertainty that will position themselves to gain momentum when doubt fades. As Churchill said of Dunkirk, “Wars are not…

Managing Corporate Image

Managing Corporate Image

April 28, 2019 · by Dave Pape · in Insights

As cliché as it may sound, perception truly is reality when it comes to business in the social age. But fortunately, the reality of managing corporate image remains one of the most powerful tools that a business owner and management…

Permission Marketing

Permission Marketing

April 16, 2019 · by Dave Pape · in Insights

What is it and how do the dynamics of this non-traditional technique translate into results for businesses that don’t necessarily have the reach of Google or Facebook? I first read about the concept and was introduced to the term “permission…

"Content is King" Revisited

“Content is King” Revisited

April 14, 2019 · by Dave Pape · in Insights

In January 1996, Bill Gates wrote an essay on the Microsoft website titled “Content is King”, over two decades later, his thoughts not only still ring true, but should serve as a doctrine for companies of all sizes that seek…

Capabilities:

Design
Identity, print, web, editorial, environmental, integrated campaigns

Branding
Positioning, messaging, naming, identity systems, corporate image, brand guidelines, brand application

Marketing
Social media, email campaigns, native advertising, content marketing, analytics

Strategy
Research, market analysis, data visualization, content strategy, campaign strategy

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Recent Posts

  • The Art of Mutualism (in Art): Architecture + Graphic Design
  • A Tale of Two Brands
  • (Brand) Leadership Forged by Crisis

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