A Tale of Two Brands
Why invest in corporate identity, corporate image, and brand strategy? Most business owners already recognize the need for a strong visual identity and brand strategy, but hey, if global recognition isn’t enough, here’s a little story for you: Brand X…
(Brand) Leadership Forged by Crisis
Difficult times “find” great leaders—individuals and companies alike. It will be those who forge relationships and build reputations through times of uncertainty that will position themselves to gain momentum when doubt fades. As Churchill said of Dunkirk, “Wars are not…
Managing Corporate Image
As cliché as it may sound, perception truly is reality when it comes to business in the social age. But fortunately, the reality of managing corporate image remains one of the most powerful tools that a business owner and management…
Permission Marketing
What is it and how do the dynamics of this non-traditional technique translate into results for businesses that don’t necessarily have the reach of Google or Facebook? I first read about the concept and was introduced to the term “permission…
“Content is King” Revisited
In January 1996, Bill Gates wrote an essay on the Microsoft website titled “Content is King”, over two decades later, his thoughts not only still ring true, but should serve as a doctrine for companies of all sizes that seek…