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Brand strategist and designer, Dave Pape operates an independent design studio that brings creative, critical thinking to the design of visual identities, and the firms behind them.
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Managing Corporate Image

Managing Corporate Image

April 28, 2019 · by Dave Pape · in Insights

As cliché as it may sound, perception truly is reality when it comes to business in the social age. But fortunately, the reality of managing corporate image remains one of the most powerful tools that a business owner and management…

Permission Marketing

Permission Marketing

April 16, 2019 · by Dave Pape · in Insights

What is it and how do the dynamics of this non-traditional technique translate into results for businesses that don’t necessarily have the reach of Google or Facebook? I first read about the concept and was introduced to the term “permission…

"Content is King" Revisited

“Content is King” Revisited

April 14, 2019 · by Dave Pape · in Insights

In January 1996, Bill Gates wrote an essay on the Microsoft website titled “Content is King”, over two decades later, his thoughts not only still ring true, but should serve as a doctrine for companies of all sizes that seek…

Capabilities:

Design
Identity, print, web, editorial, environmental, integrated campaigns

Branding
Positioning, messaging, naming, identity systems, corporate image, brand guidelines, brand application

Marketing
Social media, email campaigns, native advertising, content marketing, analytics

Strategy
Research, market analysis, data visualization, content strategy, campaign strategy

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Recent Posts

  • A Tale of Two Brands
  • (Brand) Leadership Forged by Crisis
  • Managing Corporate Image

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