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Brand strategist and designer, Dave Pape operates an independent design studio that brings creative, critical thinking to the design of visual identities, and the firms behind them.
Browse: Home » 2019 » April » 14
"Content is King" Revisited

“Content is King” Revisited

April 14, 2019 · by Dave Pape · in Insights

In January 1996, Bill Gates wrote an essay on the Microsoft website titled “Content is King”, over two decades later, his thoughts not only still ring true, but should serve as a doctrine for companies of all sizes that seek…

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Design
Identity, print, web, editorial, environmental, integrated campaigns

Branding
Positioning, messaging, naming, identity systems, corporate image, brand guidelines, brand application

Marketing
Social media, email campaigns, native advertising, content marketing, analytics

Strategy
Research, market analysis, data visualization, content strategy, campaign strategy

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