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Brand strategist and designer, Dave Pape operates an independent design studio that brings creative, critical thinking to the design of visual identities, and the firms behind them.
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A Tale of Two Brands

A Tale of Two Brands

June 21, 2020 · by Dave Pape · in Insights

Why invest in corporate identity, corporate image, and brand strategy? Most business owners already recognize the need for a strong visual identity and brand strategy, but hey, if global recognition isn’t enough, here’s a little story for you: Brand X…

(Brand) Leadership Forged by Crisis

(Brand) Leadership Forged by Crisis

March 28, 2020 · by Dave Pape · in Insights

Difficult times “find” great leaders—individuals and companies alike. It will be those who forge relationships and build reputations through times of uncertainty that will position themselves to gain momentum when doubt fades. As Churchill said of Dunkirk, “Wars are not…

Managing Corporate Image

Managing Corporate Image

April 28, 2019 · by Dave Pape · in Insights

As cliché as it may sound, perception truly is reality when it comes to business in the social age. But fortunately, the reality of managing corporate image remains one of the most powerful tools that a business owner and management…

Capabilities:

Design
Identity, print, web, editorial, environmental, integrated campaigns

Branding
Positioning, messaging, naming, identity systems, corporate image, brand guidelines, brand application

Marketing
Social media, email campaigns, native advertising, content marketing, analytics

Strategy
Research, market analysis, data visualization, content strategy, campaign strategy

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Recent Posts

  • A Tale of Two Brands
  • (Brand) Leadership Forged by Crisis
  • Managing Corporate Image

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