A Tale of Two Brands
Why invest in corporate identity, corporate image, and brand strategy? Most business owners already recognize the need for a strong visual identity and brand strategy, but hey, if global recognition isn’t enough, here’s a little story for you: Brand X…
Managing Corporate Image
As cliché as it may sound, perception truly is reality when it comes to business in the social age. But fortunately, the reality of managing corporate image remains one of the most powerful tools that a business owner and management…